Marketing health care products in the one two three four strategy.doc

 PAGE \* MERGEFORMAT 5 Marketing health care products in the ‘one two three four’ strategy Health care products market operation, planning the marketing of the soul, some enterprises ‘speculative concept,’’winning the terminal’, etc., the product launch generated a larger role in promoting, and now, for some health products for small and medium enterprises, strategy and tactics on how to carry out effective integration and convergence is essential, the following ‘one, two, three, four’ would be that they serve a useful inspiration. ‘A big function’, health care products just demands of the listing function must be clear, focused, clear, can not function in publicity to promote the proliferation, functional diversification, so that would seriously weaken the products are accurate perception of consumers. Even if some kind of health care products The Ministry of Health approval functions 2-3, but it should be to highlight the concentration of a target consumer group to expand or extend content, such as the previous two years Herceg force, the sub-health as a function of the main demands, the lack of a clear symptom on persuasion and finds them hard to promote the formation of impact, market performance can imagine. ‘2 power’, a force is tension, with the products tend to become more significant in the homogenization of trends in health care products brand-building marketing strategies have to play as an important consideration, since the brand so that consumers can really forging of emotional identity, which is different from actually buying goods specified as soon as possible. If the same as the blood and blood products, Hongtao K Dole, an emphasis on rural areas, an urban bias, but the overall consumer base point of view, repetitive purchasing behavior easier to buy a high degree of awareness generation and also is a focus on brand building of red Peach K. Another force is the thrust, it means that product listing, from the convenience of the consumer, fast