Marketing How do I get rid of cerebral ischemia-.doc

 PAGE \* MERGEFORMAT 7 Marketing How do I get rid of ‘cerebral ischemia’? Say that marketing is the business of the brain, is directing sales operations to implement. However, in many domestic pharmaceutical companies in Xena’s brain, but many have ‘cerebral ischemia’ symptoms, or even already in the ‘cerebral’ plight Naotidaogua is rampant. Their performance are: confusion, command failure, deafness aphasia, reduced to a subsidiary of sales departments, co-ordination and completion of basic work has become a ‘material department’ or ‘odd jobs department’. In the sales department of the judgments will be biased to think that they line grappling, Cidaoxianhong for enterprises is the real money; Market is holding a promotion expenses, to carry out some of the brands on hearsay evidence, the meeting planning organization and teaching, sitting in office, faced with computer search of data, epoch-like ideas in preparation for bidding information, doing the product introduction, divorced from reality, just a waste. In the management, general product manager, marketing specialist posts, which are often pre-empt the sales department, marketing department functions have been further weakened the market position of the Department of severely marginalized, or even become tasteless: tasteless but wasteful to discard. Over time, marketing staff have lost confidence in themselves, succumb to the status quo; sales department is more confidence in their judgments, of course, to the Marketing Department as the logistics department, design department. As a result, ‘cerebral ischemia’ to continue. Who is ‘blocking’ Market? Marketing and sales from the same root, but the interests of game, resulting in internal friction, a direct impact on corporate decision-making power and executive power, and this is a sad business. So why would ischemia aphasia Marketing? The key is the highest decision-makers mandate. In the past, pharmaceutical companies marketing model, to some ex