Marketing of infant formula and moral criticism.doc

 PAGE \* MERGEFORMAT 8 Marketing of infant formula and moral criticism Yang milk powder: Chinese Marketing incident occurred frequently 1, the quality does not ensure safety: March 6, 2002, the Beijing Entry-Exit Inspection and Quarantine Bureau. Batch of Wyeth for the 1s192 ‘school children happy’ formula for the detection of nitrite content of 6.06 mg / kg, exceeding the national standard (≤ 2 mg / kg) more than three times, a total of 1200 cans, total 480 kilograms. May 16, 2002, Wyeth began to detect a variety of batches of ‘school children Yue’ formula milk powder (inclusive of access to distribution channels) and found that a large number of products, nitrite levels do not meet Chinese standards. Meanwhile, China’s Ministry of Health of ‘children learn music’ milk sampling results showed that the nitrite content of some milk to 2.25-3.83 mg / kg. ... ... 2, sales of serious violation: May 23, 2002, the Jiangnan province Affiliated inpatient pediatric Nanchang. A regular doctor’s prescription slip, Wyeth ‘love child elements’ which formula was shocked by media reports, the foreign milk ‘China strategy’ Tips made public, an uproar. Wyeth, Dumex, Nestle milk powder were almost all foreign sales and promotion in hospitals to larger institutions. Dumex, Zhejiang, marketing agencies, representatives of 10 nutrients, while sales representatives only three, nutrition, work on behalf of the object is to the hospital. Representatives of various regions of nutrition, but also carry out their duties. Abbott a city in Fujian Province a number of large hospitals and doctors for every sale will benefit a can of powdered milk Abbott 30 yuan; also enjoy the other ‘s two donated a’ the ‘reward’. ... ... 3, the capital rebellious: April 2002, Yunnan Eryuan. Nestle and the Southwest, one of the largest dairy companies, the domestic dairy industry in the export volume, one of the largest butterfly spring Dairy (consecutive profitable years in 2001, the profit 7.04 m