Marketing of Rural Tourism.docVIP

 PAGE \* MERGEFORMAT 14 Marketing of Rural Tourism [Abstract] In recent years, rural tourism has become an important part of the tourism industry. But the development of rural tourism is not yet mature, the existing tourism products has been difficult to adapt to the rapid development of new tourism market demand, thus affecting the sustainable and healthy development of rural tourism. rural tourism marketing is to enhance the competitiveness of rural tourism, rural tourism to achieve sustainable development of the inevitable choice. This paper analyzes the status of the marketing of rural tourism and rural tourism marketing focus on the innovation discussed . [Keywords:] Status of Rural Tourism Marketing Innovation First, the course of development of rural tourism Rural tourism originated in the mid-19th century Europe, is generally considered to be a block of agricultural decline and increasing rural incomes and effective means of rapidly around the world to promote .1863, Thomas #8226; Cook organized the first country to Switzerland package .1865 tour price, the Italian “National Association of Agriculture and Tourism,” marks the establishment of the birth of the modern rural tourism since the 60’s .20 century the rapid development of rural tourism in Europe and the United States had developed into mature huge industry. into the 20 Century 90’s in the World Tourism Organization and other international organizations, the energetic efforts of the rural eco-tourism as an important component of tourism began to developing countries. At present, rural tourism has become the modern world the main direction of development of tourism , showing good prospects for development. Modern Rural Tourism in China started late 20th century, 50 years began to sprout in the late 20th century, 80 gradually flourished. With the accelerating pace of life, exposure to the vortex of the fierce competition in the spirit of the people overwhelmed, people sho