Marketing of the road dealers mode Chamber of Commerce.doc

 PAGE \* MERGEFORMAT 13 Marketing of the road dealers mode Chamber of Commerce Before we mention there will be a wide range of distributors combined results, and chambers of commerce model is the dealer after the actual product diversification combined results. Chamber models mentioned here, is the product of the market economy, it does not have a strong official colors, entirely non-governmental organizations. Generally between members of the same industry dealers on the basis of win-win cooperation, the establishment of associations, aims to build industry harmonious development, regulate trade order, protecting the interests of Chamber members. Chamber of Commerce mode is not exactly the same league in the league among the best of our knowledge, a lot due to the uneven distribution of benefits, such as internal conflicts, in the establishment of one or two years after the collapse, or not timely, visible benefit sharing, it is easy to encounter union collapse while the Chamber of Commerce mode is relatively loose. dealers that participate in terms of its size or terms of the strength of the channel network size, without a very strong dealer as not dominant, but there is a convention between the various members, more in Price unified, stable channels play a role in the terminal, to avoid vicious price competition upside down, avoid channel changing commodity is its main functions, and there is no direct capital between the various members of the joint dealer is a brand of distribution, status equivalent In the interests of a dealer being violated, the Chamber will stand up to safeguard the legitimate interests of the dealers. Case Study One: Dongying Wine Chamber of Commerce was established in December 2012, is the head of the office is located in Dongying, Shandong Yang wine 颜绍浩 led the establishment of free admission to all dealers, local big business as the vice president of the regional units of the Chamber of Commerce, after a years time, the nu