Marketing On Competition- Competition is to seize the three half-space.doc

 PAGE \* MERGEFORMAT 5 Marketing On Competition: Competition is to seize the ‘three half-space’ Marketing, competition, competing in the final analysis is that resources to fight for the space. Frankly speaking, that is, through capital, technology, personnel the three resources, competition for business warehouse, retail shelves, consumers and the consumer mind and shelf space for the terminal shopping guide ‘three half-space’. Warehouse to seize the business is called investment, the retail shelves to seize called Distribution, consumers mind to seize the brand is called the operation of the terminal between the shelves and consumer shopping guide space (half space) is called the terminal block of preemption. This ‘three half-space’ of preemption is the marketing competition, the performance of all the tactics. As the saying goes, shopping malls like a battlefield. We know, war, war of resources to fight for the interests of the. Commercial War is all about. Marketing, competition, competing for the same resource, competition is nothing more than a number of commercial interests. The interests of the war, often land and energy, summed up in one convenient space for their survival. Marketing competing interests? I think it is simply more convenient to just sellers of space. Market competition, is competing sellers削尖了脑袋 space. This is the essence of marketing competition. So, they allow enterprises to the life and death struggle between the space, in the end is what? We might as virtual look, take a look at a product sold to the consumer who needs what space. Companies through their own efforts, introduced a potential marketable product, they first need to do is to investment. It is only through investment, they can help dealers resources to send their products quickly in front of consumers. Therefore, they must go to seize the sellers of the channel, so that products in the local sales as much as possible. So that they have to seize the two spaces,