Marketing refused to impetuous.doc

 PAGE \* MERGEFORMAT 7 Marketing refused to impetuous Impetuous performance of marketing I have to serve three large Chinese home appliance companies in marketing and sales industry has worked hard for five years, did salesman, marketing director, branch manager, business leaders and executives personally feel the level of ‘marketing impetuous patients’ enterprise the development of hazards. Its performance summary, the following categories: An objective reality and engage in ‘Great Leap Forward’, hope that high-speed growth miracles. The task set at prohibitively high, I thought I could ‘law on the peace, may the peace’, everyone knows the general lack of passion for the marketing team, the morale and contributed to the fight against anti-play salesman another way to engage in gray income, the opposite effect. 2, the market hopes to do the planning, ideas, sensationalism, a gun fired, advertising campaigns, and even to deceive consumers. Catch on the surface looks, but also can cause temporary are enjoying it so that an unknown opponent panic, but eventually unsustainable illusion, so sales also dropped sharply, the experienced opponent can often win without fighting. ‘I your side Changba the stage, each leading the trend in 2035’ a phenomenon often found without a break. The strange thing is, there are still many enterprises such as ‘success stories’ and ‘planning expert’ endless pursuit. 3, the business emphasis on technical, skills, bigotry in the channel, customers, and price wars, promotion battle. Business-sales staff be popular, rely on distributors, relying on paragraph Yahuo big hit out of the performance, end-ring Hande work, it did not really do a good job grasping buried in place, for the formation of excessive reliance on price and promotion, market fragility, selling instability, fluctuations in Great. 4, heavy individual indicators, the results first, to sales of Heroes, a good cover 100 ugly, assessment is not sound. This period of rapid