Marketing on the Development of SMEs.doc

 PAGE \* MERGEFORMAT 10 Marketing on the Development of SMEs [Abstract] China’s small and medium enterprises could be improved marketing methods, marketing, innovation and power shortage, the lack of a rational marketing strategy, marketing, human resources are relatively insufficient, it should be from a marketing culture, marketing management system, marketing strategy, marketing organizations, such as four teams to boost the small and medium enterprises marketing capabilities. [Keywords:] SMEs; marketing; ability With economic globalization and rapid technological development of SMEs in the development process of China’s national economy occupies an increasingly important role in their development situation and for the maintenance of social stability and promoting economic development, and so on around the important practical significance. This paper attempts from the characteristics of the development of SMEs in China, analysis of SME marketing problems, ways to enhance the marketing capabilities of SMEs in China ideas. 1, SME marketing problems in the process of analysis of Is well known that the vigorous development of SMEs is the inevitable result of China’s economic reform. With the continuous development of the national economy and overall national strength growing, China’s SMEs in the development of marketing has made considerable progress. But with the market economy compared with the development requirements of enterprises, China’s SMEs in marketing there are still many problems, mainly reflected in the following areas. (1) marketing tool should be improved. From the general point of view, the idea of marketing a large number of small and medium enterprises has been gradually accepted by the operators, the traditional marketing concepts are being replaced by a new marketing idea, a number of small and medium enterprises have learned to use advanced marketing methods to arm themselves. However, many SMEs have not done enough marketing, and inf