Marketing real eight-step Six- Positioning channel.doc

 PAGE \* MERGEFORMAT 7 Marketing real eight-step Six: Positioning channel In actual combat in the marketing of local enterprises is a very common step, but it is also a despicably wrong step in the wrong! Whether the theory is the introduction of foreign or local writers to talk about is the product of the flow channel must be the path to the interests of the exchange channel. No one on the value, the value of experience, the brand presents the path. Selling and marketing, sales and marketing, a serious confusion here is magnified. The local community and business marketing theory to marketing channel erroneous concept: Quick profit, the value of the main unknown again be reflected here. Many of the works of masters in the heads of state, to talk about consumer demand, the wait to be here exposed ‘gloves came off’ of the profit motive. Theory of popular channels, the performance here is only for customers and consumers access to the physical products. Why is there such a situation? As we discussed in the second step in as: general manager is often just a short-term performance-driven tools (except partner), for its own pay and conditions to which a profit soon find that, of course, Gao Ding several client / Dealers definitely better than the satisfaction of consumers to the money faster, so consumers only with their eyes more investors bargaining chips. ‘Conquest of consumers, rather than to meet consumers’. The interests of consumers in the existing channel theory actually be ignored! So, when the ultra-modern business because of the relatively great importance to the interests of some consumers being consumers attention, almost all of the manufacturers and wholesalers (often referred to dealers) have begun to ‘Hengmeilengdui’ big plus to denounce, and even the government solidarity to be shot again and again. Why? Government aid because the Government has annual performance targets, business denounce as: Consumers are accustomed to bullying actually Ganf