Marketing research and scientific decision-making.doc

 PAGE \* MERGEFORMAT 18 Marketing research and scientific decision-making With the advent of knowledge and information about the fierce commercial competition gain the initiative, comparative competitive advantage to win more and more important. Management involves the basic elements of the planned economic system has been under the 3M (human, financial, and material) into a market economy under the conditions of 4M (human, financial, material, marketing), and the knowledge-based economy 5M (human, financial, materials, marketing and information). At this point, information has been the enterprise’s survival and a very important resources and constraints. Marketing (marketing) of individuals and organizations to create products and value and to exchange with it in order to meet market demand and achieve their own objectives process. The starting point of marketing is market demand, the intention is to meet the market demand to achieve personal and organizational goals (for general business, usually a profit; for including the Government, non-profit organization, the is to obtain the necessary financial revenues and public support).  Marketing (marketingresearch) is to use and appropriate means to determine the information needs of decision-making and cost, the systematic collection, collation, and reporting on information to help businesses, governments and other institutions the right to formulate, implement, evaluate and adjust the marketing strategy and plans. Current on the growing demand for information to promote the development of marketing research, making it a high-growth industries.  First, marketing research and scientific decision-making Marketing research is an indispensable marketing activities, the most important part of the play through information products, services and trick (idea) of the providers and the role of a bridge connected to the market, its main purpose is to provide marketing decision-making through the timely preparation