Mazda brand a bit chaotic.doc

 PAGE \* MERGEFORMAT 5 Mazda brand a bit chaotic By many European and American automotive media as a ‘world car market so far the best mid-range sedan’ the ‘Mazda 6’ (hereinafter referred to as ‘horse 6’), with the Zoom-Zoom as a strong driving force, is the representative of Mazda brand essence . But most consumers said Mazda, first thought was ‘horse 6’, to Mazda’s own brand awareness is very limited, especially to see co-branded a number of different statuses, so that the audience is difficult to distinguish the true meaning of the brand. Products from the current pattern of point of view, the formation of Mazda in China’s three major vehicle production bases, namely, FAW Car Company in Changchun production MAZDA6, Hainan Mazda Familia production of Premarin and the Changan Ford production MAZDA3. Basically three kinds of products is high, medium and low the composition of the pattern. Among them, ‘Ma 6’ shoulders the Mazda brand image of the main load power, the hippocampus and the Changan Ford are all enjoy-type and drive products. Due to the ‘horse 6’ successful performance in the European market, its quality and elegant brand image enjoys popular support, are products of a good shape, most of the audience generally felt that ‘horse 6’ is a passion of vitality in the high-end brands. Changchun FAW a more recognized the ‘horse 6’, Changan Ford’s ‘horses 3’ and Hainan Mazda audience awareness on far too small. Just think, ‘Ma 6’ is certainly a good brand, but it can bring so many products? Facts have proved that, ‘horse 6’ strong brand power, the Mazda brand brings a new level; Changan Ford’s channels of containing and hippocampus (ie, Hainan Mazda, the same below) of the solo, were indicative of the strength of the Mazda brand strong, However, the problem they also produce. ‘Ma 3’ by ‘horse 6’ of the channel trend, it seems a good choice, but as it is not a production of some impact on the relationship between ownership. Therefore, the ‘horse 3’ marketin