Mengniu boss should learn from Taiwan-.doc

 PAGE \* MERGEFORMAT 11 Mengniu boss should learn from Taiwan? Online Marketing Communication in China, and saw an article by Mr. Huang Yang, ‘We should learn what Mengniu’ views are insightful. Because of them are in the dairy industry, for Mengniu also aware of some situations, thoughts and feelings may be deeper. Mengniu really created a miracle in the history of Chinese enterprises, from the marketing, management, corporate culture, and so worthy of corporate research and study. Mengniu there are many people who study, in this regard are also many books, but something more is to explore technical issues. I personally think that although the performance of Mengniu’s success at the technical level of success (and you can all see the success of such products, events, event marketing, etc.), but in fact thinking of enterprise success. A great pity that we pay more attention to entrepreneurs is that Mengniu brilliant, but not concerned about the Mengniu companies thinking about business. If we are too much attention to Mengniu’s success at the technical level is very easy for our business, our managers caught in a misunderstanding, after all, the industries in which each enterprise there is a difference, and the history of each enterprise there is a difference , each firm faces a specific situation is different. Tools and technology is neutral, the lack of support of the technical means of thinking is difficult to play a role. Mengniu’s management from Haier and Haier’s business school a lot and done a lot of oec management of enterprises, but there are a few companies to play a role in it? Mengniu have such a famous saying: Learning I were born like me will die. Think still quite justified. I think it really should learn from Mengniu is the entrepreneurs, rather than corporate employees. Business owner really should learn to Mengniu is the enterprise of thinking, rather than on specific technical means. I have a shallow understanding of the basis of personal