Mengniu feelings.doc

 PAGE \* MERGEFORMAT 9 Mengniu feelings Mengniu Dairy, one from Inner Mongolia to come out of private enterprises in a short period of five years, became China’s dairy giant. Its growth rate is staggering, and has become the focus of the industry’s concern, with regard to Mengniu Dairy and the reports and presentation Niu Gensheng, I have a lot of versions, I had Mengniu native - in Inner Mongolia for many years, personally experienced the Mengniu’s development process. The first time I saw and concerns of Mengniu’s products in 1999, I, as a fast moving consumer goods market expansion of East Mongolia Commissioner, is responsible for market expansion in eastern Inner Mongolia. One day a group of Tetra Pak Hailar dealers back to the yogurt, has been almost expired, Di Zhang product. At that time, Tetra Pak’s products are also rare, so remember the name of the product - Mengniu. The company’s address in Hohhot, but have heard that a certain place in Heilongjiang processing. I am responsible for the market in 2000, Hohhot, really close contact to Mengniu, Speaking from my own perspective, to describe Mengniu success for several reasons. Outside within the meaning of benefits, low-key man, something seriously Erie was the backbone of business, as Hohhot in Inner Mongolia and even the country has a certain reputation, its milk \ ice cream \ yogurt and other products with strong sales in the mainland, and with a bright \ triple neck and neck. Once each year the ‘Erie Cup’ Prairie Arts Festival is catch on. The new plant in the zone is even more impressive. Due to occupational habits and requirements of the industry, we require dealers to carry out the transport chain directly to do and end-market performance, and gradually found that the operation of Mengniu Hohhot in the precision agriculture market, and is very hard to do, the original Our trained sales staff at many of the dealers switched to Mengniu, and some later became the backbone of Mengniu’s sales.