Merchants- 200,000 back to paragraph 5 million.doc

 PAGE \* MERGEFORMAT 6 Merchants: 200,000 back to paragraph 5 million Increased competition, integration of resources has become the key to victory or defeat for SMEs. In the middle of marketing 4P, channels may be most needed is an integrated force, for many SMEs are unable to develop the national market, the investment has become the lifeblood of business survival. Merchants, however, more and more enterprises, the effect is also getting worse. 3 years ago, easily find a project as long as the ‘business’, ‘sales and marketing’ to run any advertising, you can easily hire two or three million, or even thousands of yuan; but now even if the Dongsheng Group, invested heavily in (estimated at more than 10 million) to promote the ‘Four Seasons 3 yellow soft capsule’, Merchants reimbursement only a few million dollars. Merchants are increasingly difficult. How to enhance the investment effect? Is not necessarily spent a lot of money in order to stem a major event, as long as a solid internal strength, strategy is correct, low-cost is also capable event! Ltd, Shanghai has been tracking the study of Chinese medicine health care products market, but also has done some of the more successful investment cases, and accumulated a little more experience in this to share with you. In 2003, Hong Kong and Shanghai, platinum group Conkey planning to cooperate with health adviser marketing model for successfully operating in a higher product, in the Shanghai market did a year turnover of 22 million yuan. However, this model for the operator’s human resources management, training, capacity-demanding, also requires the operator on the ground has a good public relations, if all depended on themselves to establish branch offices, no doubt the rate of expansion is too slow. This need for rapid construction of channels for investment. How do? We are in consultation with the Conkey, developed a set of comprehensive investment program. First, we must inform the dealer market, the s