Melatonin is not a gold partner! (D).doc

 PAGE \* MERGEFORMAT 9 Melatonin is not a gold partner! (D) 8, attach importance to the terminal Health care products now that competition is an all-round competition, than the product, than the high-altitude large-scale media advertising, sales force more than than the planning, much better than the end of competition. Yes, the products become a commodity cash to complete the ‘breathtaking hop’ is in the terminal. The previous health care products more than the advertising investment and marketing planning, and now the brutal nature of the terminal and importance of competition, so that strategy becomes an important factor in the terminal into the factory vision. So there are ‘terminal is king’ and ‘the world to those who may end’ argument. Health care products manufacturers do a good job in the pre-solid products, invested a lot of advertising costs, and create a good market environment, so that consumers desire to buy ready to buy, but to the terminal, due to improper end sales argument, or competitors terminal Publicity to do good, there may be Whispering next home. Paid off, the terminal is good or not related to the sale of the whole aspect of this important segment realized, in order to have the results in order to complete the entire closed-loop marketing activities. So stores, supermarkets, shopping malls, pharmacies terminal, has become a number of health care products manufacturers to seize the treasure of feng shui. Historically, many well-funded health care products companies only know how big advertising investment, while the neglect of the terminal management, and results are competing brand to seize the opportunity and eventually lead to a big mistake. Such examples are not uncommon, Melatonin, when the beginning of operation of the market, they do eat a lot of losses. Melatonin in the year to advertise, many of the competing goods in the terminal stand to, this not only by domestic products and imported products, there are some fake Melat