Milk industry excellent dark horse - a small Western cattle of old yogurt Qinghai.doc

 PAGE \* MERGEFORMAT 9 Milk industry excellent dark horse - a small Western cattle of old yogurt Qinghai Second half of 2009, the dairy industry is still in the overall event by 9.11 (11 September 2008 outbreak of Sanlu melamine incident, fell and official slow recovery period, a yogurt from the Qinghai Plateau Qinghai Little Old West cow yogurt, But the sudden emergence of victory to victory. a class of cities (Shanghai, Wuhan, Changsha and other outstanding performance, second-class city of warming quickly, the milk industry for many people stare. Although more consumers to remember is that Qinghai old yogurt, but this comes from yogurt plateau (shelf life of 21 days, is a viable low-temperature dairy products, are like a business card Qinghai quickly to consumer acceptance, approval. factory output from 4,000 million in 2008 directly in 2009 to 130 million break so, said market performance in 2010 is impressive, dealers were asked to do is to burst the sales department. one from a small area, a small factory of the brand, why in the dairy, “giant” airtight under the overall control The dairy market capability, there are so excellent performance? worth marketing concern and analysis. Geographical characteristics of products to enhance the product’s intangible value. Little Old West cattle Qinghai, the small box of yogurt West cattle brand identity is very small, but added a handwritten black daughter brush Script “Qinghai old yogurt,” occupy the main position of the packaging. The whole package use black and blue colors, in harmony with the white boxes, it is consistent with the Qinghai Plateau’s simple, generous, outspoken personality. box on the back describes the history and yogurt production process, the traditional pattern of hand-painted comic book, accompanied by Shu Xie’s Origin yogurt text description, can be described as illustrated. give a very local (snow, grass, cattle, a very traditional (hand-made, traditional crafts, is history (the purity