Milk Beverages- dare to ask the road must be taken.doc

 PAGE \* MERGEFORMAT 8 Milk Beverages: dare to ask the road must be taken As of 2006, China’s per capita share of only 21.7 kilograms of milk, is the world’s average 1 / 5. This means that within a few years, China’s milk market, there will be a rapid development period. Due to the high cost of pure milk, low profits, the reality, so that the dairy industry to turn higher profits as the market’s main milk drink to promote their products. Thus, can be judged, milk beverage milk than the overall market growth of greater and faster growth. 2005-2006 Yili Meng Niu yogurt and sour milk war, so that everyone felt the intense competition in this area and the dairy industry in this market speculators determined to resolve. The Mengniu Sour milk by the ‘Super Girl’ popular river north and south of the classic marketing, also made extensive Dazhong Xiao dairy impressive. It is predicted that China’s dairy drinks market in the next few years, will remain over 18% of the fast pace of development. Rally large enterprises, small businesses take this chance. Nobuyuki prosper, against it will perish. Excuse is also a small milk beverage enterprise basic survival. Well, Kwong Tai Zhongxiao dairy enterprises in a popular milk drinks as a whole broader market context, how the tide of response to this development, pinpoint enterprise development strategy, product strategy, brand strategy and promotion strategies in keeping up with market rhythms, so that the the rapid development of enterprises, milk beverage market, the overall trend of the future of what? According to the author in consultation with industry and the dairy industry for many years of experience in the field of practitioners to determine the future of the milk beverage market will show the following characteristics. 1, the strong stronger, first-line brand in the 12-line monopoly position is re - Macro point of view, the market will continue to Matthew in the performance of the field of milk beverage significa