Milutinovic- mood and advertising props.doc

 PAGE \* MERGEFORMAT 5 Milutinovic: mood and advertising props ‘Xx drink wine, luck is so good! ‘ Screen, we often can see Milutinovic, in the classic bright smile, to promote a particular brand of alcohol. Although the Chinese greatly ‘pidgin’, but his smile, but because the smile behind the mythical ‘luck’ stories, deeply imprinted on the minds of the audience. He is advocating ‘xx wine’, also were stained with the Aiwujiwu in luck, happy atmosphere. Since Milutinovic has rewritten the history of Chinese football, his mood and the image of the overwhelming appeared in various media, the has become a ‘one size fits all’ type of advertising props, whatever they ask for. The ad that I saw one of the most successful ‘Milutinovic advertising’. If the follow-up to strengthen the alcohol brand advertising, and the supporting marketing measures are effective, their sales should be fairly good. In contrast, other infestation ‘Milutinovic ads’, then is not a common problem from the Chinese celebrity ads: advertisers blindly rush excitement, what were hot they turn to, while the value of brand positioning, brand it with celebrities Does the image of harmony, is rarely considered. This celebrity advertising, the actual spread of the audience effect, can only be as in the past plume. The feelings of the audience of advertising, stay in the show-Milutinovic, while you have a strong desire to advertisers ‘attached’ to the product itself, but it is difficult to form a stable impression. Same Milutinovic, the same mood and put different ads, the effect of sharp contrast why do? Rooted in the product, the value of celebrity co-branded, whether or harmony, whether there are inherent logical link. For the ‘xx drink alcohol, luck is so good! ‘The two are harmonious and unified. As for the others ‘Milutinovic advertising’, then the lack of contact between the two, or even conflicting. Advertising is the spread of science and art. Communication should be the first source of