Mistakes hamper the development of the beer industry.docVIP

 PAGE \* MERGEFORMAT 11 Mistakes hamper the development of the beer industry First, marketing strategy Mistakes Marketing strategy is in contrast to the general means for the purposes of market competition, marketing strategies for businesses on how to obtain a competitive advantage in the direction of the market, competition means it is part of the tactical areas. Misunderstanding of the beer business into more of a big fuss in the competition means to squeeze in one place, war dithered. 1, a price war. Many industries in China is due to lack of core technologies in the global division of labor at the end of the profits are very low. Beer industry there is no technological monopoly constraints, but due to keen on price war, resulting in the industry point of meager profit. When the product unmarketable when the company first reaction was a means to lower prices to launch is a kind of destructive competition, is a lose-lose game, the profit was diverted so exhausted, the development of weakness. 2, advertising campaigns. Allowing consumers faster accept your purchase of your product, advertising should be the most direct and most effective measure weapons. However, to know that a lot of beer companies can only achieve profitability or even a penny per bottle, more enterprises are to give up updating their equipment, technical transformation, the opportunity to tighten their waists, where the struggling. 3, promotion battle. A reference to product unmarketable, marketing and promotional support for the system started to complain about inadequate promotional efforts can no longer fall behind its competitors. Promotions hegemony race result, the beer promotional items sweep Vientiane, sales promotion is almost their brains, from the cap to the free drinks prizes, from bicycles to motorcycles and even cars, think hard to do our best. Some people joked that a brewery at least enough to support a bicycle factory + detergent factory + glass + ball-point pen facto