Misunderstanding of direct marketing health care products database.doc

 PAGE \* MERGEFORMAT 6 Misunderstanding of direct marketing health care products database This direct marketing database of its low investment risk is small, easy to operate, quick money withdrawn from circulation characteristics such as health care products sold by many vendors of all ages. Database marketing models by each household is also a wide variety of deductive: conference marketing, science marketing, tourism marketing, entertainment marketing, telemarketing, and so on. To take advantage of these marketing models are based on customer database marketing. The source of customer database resources are not the same, there are bought from other marketing companies, but also from a professional services company obtained the statistics, as well as its own sales force to collect the (search files). I observed that many health care products companies to use customer database, marketing resources, easy access to the course of the following errors: 1, malignant development, quick success Customer database resources that can only be used once, in the promotion for customers in the books when the customer does not take into account the specific circumstances, using the hard sell approach and even forced sales. As a result, must be ‘casserole Daosuan’ only once. In which a large number of customers repeat purchase may thus loss of confidence in the products and vendors. In fact, if database marketing has already begun, the customer will get your service, customers will enjoy the benefits (taste the sweetness), they like these cost-effective and convenient, and they hope to continue to access to services. Second, ignore analysis, thousands of people face Tens of thousands of customers in the database must have different needs and characteristics of a particular habit, many of the marketing team have not carried out a detailed analysis, but for all the demands of customers to take size-fits-way, but also sounding name: one voice. The result is targeted demand