MLM- Hot Cold Reflection Phenomenon.doc

 PAGE \* MERGEFORMAT 11 MLM: Hot Cold Reflection Phenomenon Pyramid schemes, foreign ‘exotic’, as a novel marketing approach, as a new social and cultural, as a new type of popular cause, is taking an amazing speed to penetrate our lives, but at the same time, on the MLM’s right and wrong and the ups and downs are followed. China’s development of the direct sales industry would not be smooth sailing from the beginning, or to worry about. In fact, the sales enterprise whether it is ‘first in the world’ or ‘defiance of the universal’ argument is still the town talk, divergent views on hot topics. Thought-provoking is that people’s understanding and views of the pyramid the difference is so great, and sometimes even mutually exclusive concepts, views differ. This background is full of contradictions and countless people will push the direct sales industry is extremely awkward position. Some people say that pyramid schemes? I know, I know, will not that relatives and deceiving relatives, friends cheat a friend, a rabbit nest side of the grass-eating trick? While others are not viewed that way, they have to pyramid schemes as a friend recommend a new way of life, recommended a new kind of values, is a rare life an entrepreneurial opportunities. More people are waiting, watching. So, in the end how the pyramid scheme going on? First, what is MLM MLM is based on the market to double science-based, interpersonal communication as the basic form of commodity marketing. In layman’s terms, direct sales is a salesman in the recommended products to obtain compensation, it is also the establishment and development salesman network, and according to the network sales revenue for the economy as a marketing method, this approach also known as multi-level marketing. In short, through the person’s Word of Mouth plus bonuses formed a pyramid scheme on the profits. MLM as a marketing method, and its existence is rational and scientific. In addition to reducing circulation and