MMS market to be artificial heat.doc

 PAGE \* MERGEFORMAT 8 MMS market to be ‘artificial’ heat As the dominant mobile communications market, China Mobile launched MMS services, and not as a text SMS service as the favorite. Study The main reason is the lack of MMS market ‘artificial’ market heating up. If the age in 1998, talking about SMS services, I believe that can not win the majority of domestic practitioners agree that although the time SMS as a value-added services is already popular in overseas markets. Analysis of 1998 BC SMS marketing in the face of some of the experiences may be out of the plight of MMS-reference effect. First of all, the prevailing market environment, the objective is to be able to use SMS, particularly in Chinese SMS-enabled mobile phones are rare, most mobile phones only support some of the text in English or other types of text messages. Including some communications market, including forecasts of experts, no one would think of mobile communication technology in the development of the Chinese market is so rapidly, and some major telecommunications equipment manufacturer is also based on this point and did not take into account to develop mobile phone technology to support Chinese characters in Chinese the operating system. It is precisely because in this area by the shackles, SMS in China’s ‘National Shanhe a red’ has been delayed for several years. Of course, if there are still people have questioned the practicality and popularity of SMS services, I think many consumers will be put on a classic example - video ‘mobile’ introduction, the film masters of hiding in the bathroom to steal a scene to make text messaging were memorable. In order to better meet the needs of Chinese mobile communications market, mobile phone manufacturers introduced a stroke the beginning to today’s stroke input method, Pinyin, handwriting and many other input mode, for example, a handwritten NOKIA mobile phone quickly enter the information just listed on the has been strongly sought af