Mobile Internet era of marketing changed and unchanged.doc

 PAGE \* MERGEFORMAT 7 Mobile Internet era of marketing changed and unchanged Marketing success is due to one reason is the demand from the consumer how marketing point of view, to understand gene successful marketing behind it, grabbed the hearts of consumers to obtain their approval, marketing will be more outstanding. There is changed and unchanged philosophical truth. Marketing mobile Internet era is the same. In the mobile Internet era, with the rapid increase in bandwidth and storage capacity, business and marketing of basic logic functions become scarce conditions through innovation and how to save customers time and attract attention and interactive dissemination of its brand significance to Taobao Jingdong as the representative of the mobile Internet business model, that is in the business value chain, the value of the client experience and application of the adhesive to integrate the content end users time and attention as a scarce conditions, with the spread of mobile Internet and interactive way to firmly grasp provide value and value through effective interaction types, forming a rolling amplification enterprise business value in order to achieve brand marketing objectives. This is probably the biggest difference with the change from traditional marketing. Also in the context of the internet as consumers use the media and communications completely different way, so marketing must change with it. If you say 20 years ago, people still stick in front of the TV and newspapers, but 10 years ago, people turning to computer now developed areas of the world with more than 60% of people are using smart phones, such as Japan’s mobile penetration has exceeded 100% (more than a lot of people have a mobile phone. filled with a variety of price comparison related to the mobile platform, promotions, fashion trend of the application software, the change in this respect is more important for youngsters. Through the Internet, smart phones and social media, cons