Mobile Empire Strikes Back.doc

 PAGE \* MERGEFORMAT 11 Mobile Empire Strikes Back Ministry of Information Industry released the latest data show that the first half of 2004, domestic mobile phone market share has fallen to 48.1%, after a two-year low, the ‘half’ of transnational mobile phone makers have been re-mastered. Why is losing domestic mobile phone makers? More than a year in recent years the practice of cross-border mobile phone makers is not difficult to find a very important reason is that they used ‘eye for an eye system of their human’s body’ means to achieve the reversal. Why is the completion of this way back? Hidden causes of the rapid rise of mobile phones in the domestic process. Can not miss the opportunity ‘When in 2001 China’s mobile phone market is still dominated by transnational mobile phone makers, the domestic mobile phone just to face two positive opportunities for the first products are the leading multinational handset manufacturers and high-end, the lack of low-end products; Second, cross-channel structure of cell phone manufacturers does not facilitate rapid response to the market and can not enter into the secondary and tertiary markets. For the domestic mobile phone, its the opportunity is greater than the risk of systematic risk, meaning that they do not take these two opportunities, greater risk. ‘Analysys International CEO Yu Yang analyzed. Grasp the transnational mobile phone makers ‘prices and channel’ two short board, the domestic mobile phone manufacturers blow to them, apart from introduction of a lower average price of mobile phones, the most important point is that ‘channel flat’. And transnational mobile phone makers in the first entered into China mainly depend on when the agent system in different ways, domestic mobile phone manufacturers to use the ‘self-built channel’ and the implementation of the ‘national package (nationwide underwriters)’, ‘provincial package (provincial underwriters) ‘,’ land package (regional underwriters) ‘the level of