More sentences clothing brand endorsement.doc

 PAGE \* MERGEFORMAT 10 More sentences clothing brand endorsement Brand endorsement itself is a spokesperson in the community hope to influence the brand in the consumer groups to achieve rapid cognitive process. And in this process, some well known personality in the brand hopes to use social influence to achieve, and some is hope for the brand style of the characters or groups of people to achieve. Of course, the hope that a combination of both companies, but there will always be a different emphasis. If you simply speak to people about this division of business conduct can be divided into three types: The first: the brand endorsement superstars mode This is the model is now the most common approach taken is the main brand, whether we are familiar with various types of stars, or celebrities invited to the fashion industry cooperation and so on. Are already in the consumer field by a certain well-known figure to endorsement, with a different mode of cooperation between the brand and to achieve the promotion of the consumer market, which includes: Stars reward endorsement: various brands of the most commonly used method Star Market Cooperation: If Jet Li and ADIDAS endorsement “Martial” series of product advertising is ADIDAS with Jet Li’s “One Foundation” to promote co-operation of the market mode of cooperation Cooperative fashion: for example, H amp; M invited well-known fashion designer Karl Lagerfeld to do product development and the formation of single recessive mode of brand endorsement, The second: approximate consumer brand rendering mode In this way, the brand invites people who do not well known, is not a beautiful people, may be around us ordinary consumers. By consumers of products directly to other consumers “own experiences” in order to achieve brand The “approachable” style of marketing. This endorsement is the most concentrated use is the most commodity industries, such as Procter amp; Gamble, Unilever’s cosmetic products. in t