Motor excess times- how to find the difference of motor-.doc

 PAGE \* MERGEFORMAT 8 Motor excess times: how to find the difference of motor? In fact, the motorcycle has entered the era of overproduction and, at this time, the most important is no longer the product itself, but from the consumer brand recognition, and this perception comes from the product owner - manufacturers a series of marketing activities. Thus, as opposed to technical content and standards for motorcycles are not very high for a product in excess of the market environment, marketing has become the most important business activities. In 2004 years, although the entire industry has undergone tremendous changes, more pressure from the market, competition means more richness and clever, but the good news is that it is in competition in the market such as baptism, the motorcycle industry Yan Liang marketing there is a new points: differences in marketing. From the objective reality, the current, to the product itself, on a real difference, not reality: One reason is that many manufacturers do not have such a research and development capabilities; second is to have a differentiated product, there is no great demand market; third is increasingly slim profit margins and easily develop new products may lead to increased costs, the final price of losing the most sharp weapons. Thus, the real differentiation can only be reflected in the marketing. Homogenization has been the motorcycle industry, a flawed, and criticized by the industry. However, we can no longer complain about the homogenization. In fact, the motorcycle industry is not only the existence of such a serious problem exists in other industries. The most typical cell phone, Taiwan does not have a cell phone manufacturers with a chip R amp;amp; D capability, but in 2003 years, that is, by virtue of the design of small, chic style, domestic mobile phone is almost-dominated world, occupy most of the domestic mobile phone market share Jiangshan. This shows that the differentiation is not impossible