Mountain city an atmosphere of beer.doc

 PAGE \* MERGEFORMAT 6 Mountain city an atmosphere of beer As China’s fourth municipality, Chongqing, naturally following the three other cities, the major beer manufacturers compete to become one of the main market. However, as in Beijing’s Yanjing Beer, as in Chongqing, there is also a competitor can never be the real estate players with beer brand - Chongqing Brewery. Due to the geographical limitations of strong beer sales, accounting for the geographical position of the Chongqing Beer Jiucheng have occupied more than the local market. Big mountain in front of heavy beer, beer manufacturers also have to know a lot of hard full length. In addition, where the high operating costs have also become blocked a field threshold of the other beer manufacturers in each market Wuliuqianwan maintenance costs, will naturally make a lot of economic strength, less beer manufacturers prohibitive. However, in heavy beer accounted for the largest share of the mountain market, not necessarily no chance. Heavy beer strongest field of foreign brands rule the roost night Chongqing is said that in their choice of beer products, has two main characteristics: First, pay more attention to brand awareness, and second, more susceptible to the impact of advertising star. Therefore, many manufacturers want to break into the domestic beer market in Chongqing is more difficult because there is not enough product visibility and influence, it is difficult to enter Chongqing range of human choice. As the mainstream consumer market, in Chongqing on the market to see the emphasis on beer each series of products in each of the different grades of dining restaurant, the most popular beer products are not the same. In large stall at this level of consumer price favorite at 3 yuan / bottle of beer and mountain city of Chongqing Normal beer; in slightly higher-grade hotels, the most popular is the price at 4 to 5 yuan / bottle hardcover Chongqing Brewery and Castle beer; in high-end hotel, pric