Multinational management by objectives and performance appraisal.doc

 PAGE \* MERGEFORMAT 23 Multinational management by objectives and performance appraisal Join the WTO, market competition is more intense, relying on the company’s policy of one-man operation to a sales approach will be ineffective; but on the scale of investment in companies focused on market development approach will account for a dominant position. Traditional opportunities (excessive advertising effect, the product vacancies, the market gap, interest-driven, etc.) still exist, but obviously reduced; and new opportunities for more in the standardized management, performance evaluation, high quality, high-tech and scientific promotion, the size of of market inputs and so on. Use of large-scale management, the best the company can concentrate manpower, material, financial and other resources to invest in identified target markets, performance assessment. Market development likely success; the other hand, difficult to invest in target markets, and easy to spread a waste of corporate resources. Target Management Management by objectives in Western countries as many companies have a system, combined with employee organizations, individual goals and corporate objectives, so that managers and employees together, strive to achieve organizational goals. To improve company performance evaluation, motivation and training of workers and so on. Management by objectives can be both a management principle, but also is a management approach. Management by objectives approach is from the Claremont Graduate School in California well-known management expert Peter. Dr. Drucker in 1954, the practice of management in ≤ ≥ a book put forward. The benefits of management by objectives are summarized as follows 10: ① help guide the work behavior of the entire management organization focused on achieving the goal. ② promote and strengthen the implementation of the plan. ③ to provide clear criteria for the control. ④ In the co-ordination between managers motivated. ⑤ to