Multiple channel mode of operation of the Road.doc

 PAGE \* MERGEFORMAT 17 Multiple channel mode of operation of the Road Chinese people seem to generally have a capacity of magic for the decadent! “Blindly” the act was all the rage .2006 everywhere, everywhere, long lines of customers cited numerous “Tujia biscuits”, just scenery for a few months from the Shanghai market died down, leaving a sadly empty, and the other phenomenon is is that there are still many enterprises and experts on the “depth of distribution,” the interpretation and application of the concept of nagging, to talk about the network must be coupled with precision farming “the depth of distribution”, seems not to “deep distribution” in the end oath do not give up the taste! One said “the depth of distribution” to rush forward to engage the depth distribution, one said, “acquisition”, and rushed to random mergers and acquisitions, this is the situation in China! In my opinion, put a lot of energy into a pattern of “stalker”, the attempt to establish a set of “infinite power?? of the methodology is tantamount to the success of such hopes were pinned on the model, which It is unnecessary and dangerous! Rapid changes in today’s market environment, we must rely on a model to conquer the world - as the depth distribution of the same year - has become a very naive! In the 21st century, you must innovate your mind, under the new rules of the game to compete. Winning a single channel model has passed In recent years, through the channel structure of the Chinese domestic market and the continued operation of business channels, the author can ground this conclusion in this bold: winning a single channel model has passed! Even known to “jointly sell the body” in the end of the Wahaha, it can no longer rely on this single model aspect of the world! The reason is: today’s market has entered the era of diversification! In this chip speed every 18 months will double the time, you also believe that a “depth of distribution” mode or “joint sales