Name of the publicity and promotion strategy for the door lady.doc

 PAGE \* MERGEFORMAT 12 Name of the publicity and promotion strategy for the door lady One door lady, since July 2002 since the introduction of chain monopoly system, only a few months across the country to build more than 500 stores, caused by broad industry attention. In July of this year, one lady had just entered the door of Xinjiang, in the absence of any input from the ad in less than two weeks to set up eight stores, but also amazing! One lady at the door of the market competition increasingly fierce rapids Yong Jin, in addition to the brand of charm and excellent product quality, the successful operation of the market have made great contributions in the end what are the characteristics of their promotional strategies it has been the introduction of curiosity. Media launch: Split into two punch To date, the name of the door lady is a renowned financial magazine ‘business’’sales and marketing’, one of the largest advertisers. While the ‘girlfriend,’’’’Shanghai Ruili Fashion’ and other well-known fashion magazines, a single large customer, the name of the door lady’s name is also impressively in the head. As for the ‘Medical Aesthetics Beauty’’Chinese cosmetics’ and other trade publications, as early as in 1998 has been one focus of the door lady as a running object. Throughout the domestic cosmetics business, advertising is often limited to a few in the industry media, the image of the thin, weak voice. Brand reputation is often restricted to a particular industry or a particular region of the small space. The advertising content, did so for promotional advertising-dominated, brand recognition and reputation without a valid accumulate, forming ‘rather than to promote sales, and marketing and the negative’ the situation. Were well aware of the media gate lady authoritative decision of the influence of advertising, from the beginning of the study to create the most outstanding characteristics of the media and the audience, targeted to the needs of th