Named To lay a solid foundation for brand building.doc

 PAGE \* MERGEFORMAT 3 Named To lay a solid foundation for brand building All enterprises will encounter naming this matter, such as before the creation in the enterprise, companies need names, new product before the product requires naming. Just different enterprises have different approach. Some companies take a random name, with a period of time after a defect, then pulls, for example, a real estate enterprises in the development of a district after the name changed three times, still have to change the name, it has aroused strong resentment among the owners . This example shows now from one extreme to enterprises in the naming of the blindness. Some companies are very careful, for example, a garment enterprise product names on the spent nearly a year’s time. In fact, the naming of this problem is should be carefully addressed, and to follow a process. For example, the plan proposed by Yuan Zhuo brand of ‘three-step named’ strategy - research, positioning, naming, namely: carrying out a full internal and external research and analysis, in conjunction with enterprise strategies and tactics to the companies or products a clear positioning, then combine the integrated features of the target market in order to make a final name. This operation down, businesses will be able to avoid the naming process in the short-term behavior, and later repeatedly changed its name to such trouble. A thing is worth pondering, not only because of the named companies ‘mistakes’ and busy renamed, many individuals will be too busy to rename. In essence, whether individuals or businesses, changed its name to the phenomenon can be said to ‘name’ incorrectly. However, for enterprises, mostly from the boss named improper vision, ideas, or others, please name the mistakes of those strategies; For individuals, named incorrectly, you may more ideas from inter-generational differences, as well as the changing times, the name itself is generally not a big problem. This reason, many parent