Name Tobacco Famous Hotels- drinks off the terminal of the second wave of marketing.doc

 PAGE \* MERGEFORMAT 19 Name Tobacco Famous Hotels: drinks off the terminal of the second wave of marketing Perhaps the terminal face of fierce competition, we have no alternative but to, perhaps to-end marketing, we have lost our confidence, but we found this time, is also a wine marketing ideas and the most active period. Such changes are taking place will have a direct impact on our thinking, change our marketing behavior. Perhaps the era of fine wine marketing really want to start ... ... In the recent period, China’s wine industry began to focus more on marketing to invest in hotels that were smoking were the retail terminal. Many enterprises have made it clear that the name should name the hotel as the next phase of tobacco marketing center of gravity. In a market economy in this drama in the name of the humble members of the hotel why the smoke from the ‘utility man’ to ‘a popular niche’? Why are there such a channel shift the focus of it? How to correctly judge the alcohol and tobacco retail channel value? For drinks manufacturers and distributors, this is a business opportunity, or another plan? As wine producers, how the operation of one cigarette were hotels that channel? ‘Help’ trying to conquer the In early 2006, in Xining city, as if overnight the opening of the hundreds of hanging ‘name cigarettes wine’ signs of the retail outlets, covering nearly all of the articles in Xining city streets, this grand occasion indeed shocking. And that is one of the pioneers who smoke wine retail stores - a masterpiece of Henan merchants. Analysis of one cigarette were hotels, from the Henan talking about. Wang Weifu (alias Wang 6), Henan Xuchang people at Zhengzhou, Henan Province has a high alcohol circle of influence. Henan Province in 1994, he opened the first retail store tobacco and alcohol, followed by driving a group of folks to enter in Xuchang, Zhengzhou, have created more than 400 people were smoking hotel, has become a minor celebrity’s ‘Xuchang