Need for sustainable development of enterprises big I and little me Innovation.doc

 PAGE \* MERGEFORMAT 14 Need for sustainable development of enterprises ‘big I’ and ‘little me’ Innovation Corporate behavior can be divided into two categories: development of existing capacity; to explore new market space, to create breakthrough products and services. For such considerations as risk-averse, many companies tend to product upgrades such as ‘little me’ Gradual innovation, and for opening up new market as a dangerous road, the result difficult to achieve sustainable growth. Therefore, the need to eliminate business growth gap in the ‘Big I’ and ‘little me’ innovation in the balance. All companies, from large multi-national giants to smaller start-ups, all companies face a common challenge, that is, how companies should develop in order to increase revenue and stock value. However, in most cases, they feel difficult to achieve sustainable growth, it is because they gradually become reluctant to take risks, to select only a higher safety factor to upgrade products and services, rather than innovation and breakthroughs. These findings from the Wharton School of Business a professor of marketing a study. George S * Dan (George S. Day) is a Wharton Mack Center for Technological Innovation Institute (Mack Center for Technological Innovation) of the co-director. He said the company can better understand the different levels of the specific risks inherent in innovation, resulting in ‘big I’ and ‘little me’ (he had invented two words) and strike a balance between innovation. In his study, Dan discusses the company’s executives should be how to properly weigh the risks, and then look for new ways to reduce risk. Dan for many Fortune 500 companies to provide advisory services for many years he has been thinking about in setting and achieving the development goals of the various problems faced by, and this study is to think of a by-product of so many years. Development - especially the ‘organic’ growth, which is relying on to improve internal performance,