Need to reassess the value of home appliance chain channels.doc

 PAGE \* MERGEFORMAT 5 Need to reassess the value of home appliance chain channels While consumption is a mirror of society and the economy, but changes in supply and demand relationship is far from simple. In the overall to the good economic environment, for the study of consumer behavior is even more important. In a sense, the global market trends are reflected in the country. Emerging markets, the importance of transnational retail enterprises, no less than the potential of the domestic consumption of less-affluent cities; PE acquisition into the industry boundaries have become blurred, similar to domestic enterprises, the diversification of enthusiastic; more critical is that, whether in China or the United States , once known as the core competitiveness of the ‘price’ and ‘standard’ two weapon, importance began to decline, which will re-amend the retail business model and positioning. Was once the world’s retail industry benchmark of the Wal-Mart, suddenly found pride in ultra-low prices also have side effects - low-end products, the image of the flow of large numbers of competitors, customers, regardless of their competitors advertised for better service provider or the consumer trend setter. Wal-Mart now open more than one year of the same-store sales growth, from 5.2% in the past 10 years, plummeted to 1.3%, and the main competitor Target increase of 4.6%, Costco actually a staggering 6%. The outside world is still unclear, Wal-Mart shop in North America slow speed, as well as type of goods according to the customer on how the effectiveness of the major changes, but out of a single, low-determined enough to learn from their counterparts in the United States and even China. Dramatic, with the exception of performance on the different circumstances, the Chinese-owned enterprises are also facing similar troubles. Gome appliance chain industry leader not only started to re-understand the meaning of the scale, but also strive to meet the increasingly hi