Non-promotional tool for price cuts - transferring Marketing.doc

 PAGE \* MERGEFORMAT 19 Non-promotional tool for price cuts - transferring Marketing The current market, an unsalable product, most companies would consider it a product has been unable to compete in a hurry to increase advertising spending, improve marketing efforts, upgrade or eliminate products, the most common way is to cut prices. Price cuts can indeed promote sales, but it also lost profits, and are likely to damage the brand’s image. Moreover, in today’s extremely competitive homogenization of the market, you have lower prices, competitors have followed the price cuts, and even greater decline, the price of this was known as ‘market, the ultimate weapons’ will lose the role of the means, the next you acquired any weapons out? So, what methods can not reach the case of price cuts drive sales purposes? Western management science there’s an ‘alienation theory’, for us out of the doldrums have some help, but the theory is not transferable from the market point of view of actual combat, but in theory as the basis for inference, the lack of a specific method of operation, together with The theory has been a very long time ago, the market situation has changed dramatically, so in today’s market, alienation theory is just a business concept, operational value not significant. The writer’s many years of market real, summed up a set of line with China’s actual market situation, customer delivered methods of operation, enabling enterprises without the loss of profits, so that consumers can get a satisfactory value of the goods to achieve a win-win transaction results . Value of the goods and the purchase cost of the balance Value of the goods means the customer can get from a piece of goods, including the physical attributes and mental feelings of the general interest, but a piece of commodities despite the interests of consumers want, but its not necessarily to buy, because there are an important factor, that is acquisition cost. Consumers decide to purchase a