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Not the blow - losing to common sense gold wine.doc

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Not the blow - losing to common sense gold wine

 PAGE \* MERGEFORMAT 7 Not the blow - losing to common sense gold wine Recently, some media reports of gold alcohol advertising, “hide not suitable for people”, some of the functions of the market, said its advertising department alleged false advertising, but also expressed his gold consumer advertising and the actual effects of alcohol challenge. These negative reports on the gold the plight of wine sales is no different to worse. Here, I do not want to get to the bottom in the end what is the mechanism of gold wine is not entirely agree with some marketing experts said: gold wine locate the problem. I would think that, in accordance with the original ideas and strategies for operating gold wine, even if Melatonin followed the “vulgar” mode of transmission, that does not mean the market weakness to the point! Holding high the gold wine to play, but Gaokaidizou, may be “born”, and many people may not optimistic at the beginning of it, but based on Shi Yuzhu powerful aura, in the shadow of its glorious, channels and terminal would rather believe what happened or is happening is real, imagined the history of gold alcohol melatonin brilliant copy. Listed at the beginning, Shi Yuzhu has been bold and wine gold in the 3 months to 3 billion investment in advertising “hit” out of sales. However, it seems that this goal is clearly too optimistic. April 2008, gold partner’s choice of Xinxiang, Henan, Shandong, Qingdao and test marketing the model, the two terminals to supermarkets and tobacco were the main hotel. The end result is, in Qingdao, 5 months gold partner company invested 300 million advertising expenses, cash 16 million. Xinxiang into advertising costs 460,000 yuan, the back section near 350 million. Xinxiang gold partner company that is not good, “do not place”, and Qingdao, the market is “normal.” In mid-October 2008, the company launched the national market .3 billion in gold alcohol advertising investment, so that two advertisements: “free eld

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