Nuts roasted seeds and nuts industry Problems and Solutions.doc

 PAGE \* MERGEFORMAT 26 Nuts roasted seeds and nuts industry Problems and Solutions Roasted seeds and nuts in recent years, the rapid development of industry, the industry has been in the whole food industry occupies a very important position, and in some thoughtful entrepreneurs under the leadership of the entire industry is escalating rapidly. But as the recent international financial crisis and the dual impact of food safety issues, nuts roasted seeds and nuts industry is also subject to a certain degree of impact, to face the reality of the plight of the industry to do? On this issue I talk about my views. 1, nuts roasted seeds and nuts industry, the status quo 1. Nuts, roasted seeds and nuts industry, the basic pattern of 1) the increasing scale of the industry In recent years, nuts, roasted seeds and nuts nutritional food as our traditional-type snack food, as China’s rapid economic development, the whole industry was sustained and rapid development momentum, with annual rates of increase were more than 30% in 2006, above-scale enterprises (with annual sales of 5 million above), sales revenue of 200 billion yuan, the whole industry more than 50 billion yuan, accounting for the national community to the other snack foods sold about 35% of the total. 2) Industry concentration is low Nuts, roasted seeds and nuts industry, low barriers to entry, known as ‘a spade a pot, our business would be fired’. Resulted in more business practitioners, especially distributed in various parts of the country’s countless practitioners bulk roasted seeds and nuts. Domestic companies has been formed brand competition in the industry, due to the convenience of bulk, fresh, and cheap, and so the factors contributing to helplessness, so the industry caused by nuts, roasted seeds and nuts compared to other industries like the lower degree of industry concentration. 3) Brand Premium poor Nuts, roasted seeds and nuts industry, premium products are less capable of high-end p