Objections the first step to promote.doc

 PAGE \* MERGEFORMAT 8 Objections the first step to promote Any marketing activities, will face customers (or target customers) different views, even opposing views, we have called customer objections to this view. Undoubtedly, the customer’s objection is an obstacle to the process of selling, but it is also the customer’s rights. If you wanted to sell your product successfully, you must be ready to cope with and eliminate customer objections preparation. Customers considering buying your product without mentioning any objection is rare, not to mention objections are often those who do not buy motivation and desire to buy customers. Therefore, no matter what the reasons generated by the customer objections are actually a form of customer care to sell, are selling products that customers are an expression of interest. Therefore, the experienced sales personnel not only for the opposition welcomed, but also contribute to promoting it as an opportunity. In other words, it is customer objections to the marketing of goods produced, we were able to display and play to their sales personnel can provide an opportunity for marketing. Well-known American master Tom Hopkins selling customer’s objection to compare gold: ‘when faced with objections, a successful salesman will realize that he has reached the gold; when he started to hear different opinions, he is digging gold in; only without any disagreement, he was really worried because there is no objection to people who generally will not seriously consider buying. ‘ Objection is successful marketing of the ladder, breaking the objection is the key to success. Here are several objections to the method of handling and breakthroughs. 1, wearing their hats into the customer’s head One salesman, on behalf of Stone’s distribution of high-quality copier. One day he walked into Mr. Chang’s office, conversations with know he is the Stone’s old patrons. Began to salesmen on the in trouble, Mr Cheung said: ‘Two years ago, we