Observation method- borrow your pair of eye.doc

 PAGE \* MERGEFORMAT 10 Observation method: borrow your pair of eye People on a daily basis right to observe people and things, but that does not mean that people every day in the application of observation to the people and things to investigate. Observation method is one of the methods of market research is the survey without being under the conditions of communication, through investigation the object of observation and recording, to collect information on a method of investigation. Scientific observation shall meet the following conditions: This observation is a target for a specific investigation services; it has to go through the investigating officers systematically plan; investigators want to observe the contents of the detailed records; observed results should have a certain degree of validity and reliability. Observation in the range of applications in market research are: 1) The signs of the actual action and observation. For example, the investigators customer shopping behavior through observation, forecasting sales of a commodity purchase. 2) the observation of linguistic behavior. For example, observe the customers and sales conversation. 3) The pattern of behavior observation. For example, observation of customers such as facial expressions when talking body language performance. 4) spatial relationships and location of observation. For example, the use of traffic counters and from traffic flow on record. 5) The time of observation. For example, observe the customer access to stores, as well as duration of stay in a store. 6) The written records of observations. For example, people observe a reflection of the content of your ad text. And compared with several other market research method, observation method is characterized by the daily in a natural state of the market under investigation, it can not be surveyed with an oral or written communication. Tan’s visit to surveys, questionnaires, telephone interviewers, the core group to talk about h