OEM thin profit Homa brands listed both internal and external hard hit.docVIP

 PAGE \* MERGEFORMAT 3 OEM thin profit Homa brands listed both internal and external hard hit ‘I never thought, also listed Omar!’ Recently, I heard the refrigerator starting to apply on behalf of Homa plant by the news, one from Zhejiang Cixi behalf of a refrigerator factory owners to lt;lt;China Enterprise Newsgt;gt; reporter issued a sigh, ‘the capital market is amazing, and even Omar This business can be listed, it seems that we are conservative. ‘ In Homa’s prospectus, lt;lt;China Enterprise Newsgt;gt; reporter saw, ‘Homa established in 2002, when the refrigerator production in 2003 was 40,000 units, with the rapid development of overseas OEM business, Homa annual production in 2008 after breaking the one million mark in 2009, export volume has ranked the refrigerator first. ‘ Established less than 10 years, but three years blowout performance Homa, but in the country ‘home appliances’ exit, ‘the export tax rebate’ policy there may be adjusted, Europe and America debt crisis, the pressure of RMB appreciation, rising raw material layers of pressure, full sprint capital market, which in the end is to use the capital to seek enterprise upgrading, or down in time for the results before the false start to enjoy the ‘feast of capital’? Fragile ODM business Homa in the prospectus, emphasized that it is the world’s largest refrigerator ODM factory, and two for the OEM and ODM business to give a clear explanation, ODM table Mingao Ma has a strong ability to design and manufacture of the refrigerator, while the OEM is just a sample processing . However, observers in the appliance Hong Shibin view, ‘ODM, OED, in essence, are manufacturing, compared with the OBM business, the profitability of business space, the initiative of market competition is weak.’ In Homa reporting period, the ODM has been among the low-margin business, not up in 2008 to 13.08% in 2009, fell to 8.70% in 2010 rose to 11.66%, as of June 2011 to 14.39% during the same period , Omar