On health care products advertising and marketing.docVIP

 PAGE \* MERGEFORMAT 13 On health care products ‘advertising and marketing’ Health care products industry is international, one of the fastest growing industries, known as ‘golden industry’, ‘hope that industry’. According to relevant statistics, in 2000 China’s health care products sales reached 40 billion yuan. Is known as tonic habit of our people, as people’s living standards improved, the demand for health food products will be a big growth. Is expected in 2010, health-care type of food sales will reach 80 billion yuan. In China, health care products industry is a major industry to be further cultivated. A huge profit margins to attract large manufacturers rushed into the health products industry, rivalry, fierce competition, from advertising through to end World War II World War II. Most manufacturers vigorously join in the competition, but also quietly out of the market, what is left are a few shortcomings of 12 can be, it is worth learning from. First, health care products marketing Classification Operation of the market more than 10 years since the formation of health care products market has several types of market structure. Can be broadly divided into: the effectiveness of type, word of mouth spread type, the traditional type of raw materials, high-tech type, ad type and product type and other Western health care products for several major categories. This situation is now relatively stable performance. In each type of product has several successful businesses, was in charge, it can be said that each type of development with the efforts of these enterprises are inseparable. Below to illustrate this with several types of each character. 1, efficacy-based Effectiveness of products are Dendrobium, the Paiduyangyan Panlongyunhai, etc. The main products of this type feature a significant effect. After taking the drug quickly yielded results. Dendrobium to high price, high-grade image appeared on the market it was hard to see its ads, but it is a s