On high-cost era of small and medium enterprise marketing of instant noodles.docVIP

 PAGE \* MERGEFORMAT 12 On high-cost era of small and medium enterprise marketing of instant noodles Since October 2006 to now, China’s instant noodle industry experienced an unprecedented rise in raw material costs of the pain, the whole industry is facing unprecedented challenges, production and sale of pressure, market share, down mate, the original state of being inhibited the development of , the original product with good performance indicators are questioned, the original strategy of products began to advance enterprise resources. Everything indicates that high-cost era, has been to noodle industry. During the duration of two years, and are also being exacerbated by rising costs show the midst of a considerable number of enterprises gradually disappeared, or mergers, or bankruptcy. For a time devastated by the majority of enterprises have become panicky, once the costs are signs of trouble, constant state of anxiety. However, some enterprises, such as thinking round, this Mak Lang, white elephant, etc. In this process of rising costs, but has been healthy growth, to further enhance the brand, brand image is increasingly clear, the way companies are increasingly wide - . So what are the practices of these companies are confused worthy of instant noodles in small and medium sized businesses to learn from it? A profound analysis of consumer behavior and to accurate positioning: Consumer orientation is based on consumer psychology and purchase motivation to seek their different needs and continue to give in to meet. Looking at the history of the world economy, each industry will be dramatic changes in consumer awareness and behavior of the impact, potential or force changes in the consumer’s awareness of behavior and aesthetics, and the formation of a new industrial category, or to create a strong business. Such as the industrial revolution gave birth to the automobile industry, has created a modern network of Baidu, Google, modern achievements in the ene