On health care products Soft Man title.docVIP

 PAGE \* MERGEFORMAT 6 On health care products Soft Man title Advertising in order to make health care products feature requests make it clear that the text would have to do the soft, soft paper made the key point is the title, in a pile of ads, the text title of the strong soft-soft directly determine the consumer’s interest in reading the title as well is a mouse inside crotch drilling - allows you to immediately effect the reaction. The title of mouth to your bad debt collection for creditors - so you do not want to see the second eye impulses. Cumbersome in the information age, we know that the title to read the contents of decision, which is one long-standing habit of reading newspapers. Let’s play a direct analogy, the same is to improve constipation, soft paper products, two ads, one entitled ‘Do not let the toilet on a long tail’, another one is entitled: ‘to resolve constipation, please use the so and so’. Undeniably, the first one able to seize the title more or consumer groups. Tell me what might ask, a good title and a bad title to have much impact? You wait, listen to me slowly analysis know how much of the impact. 1, a good title = 7 bad title Let’s compare the same number of words and size of the layout of the two headings soft text effect. Products: Propolis health care products of the brand A and brand B Put in the media: ‘Global Times - Shanghai Edition’ column of the health care products Media Circulation: 15 million copies (Shanghai) The average circulation rate of the media: 2 times Release Date: April 26, 2003 (SARS period) Price: the same for 5,000 Size: 1000 words soft-text (quarter banner size) Brand A, title: ‘how they are sterilizing the’ Brand B, title: ‘Propolis can improve human immunity’ Well, our first title of an outbreak was linked directly. Will no doubt attract more consumer groups to read, the second title of hurt is not itching to see who might be very small. I have nearly 8 years of advertising through the r