On how to strengthen Chinas tourism marketing.docVIP

 PAGE \* MERGEFORMAT 8 On how to strengthen China’s tourism marketing Paper to write network: Abstract: The reform and opening up, China’s economy has seen rapid development, people’s living standards have greatly improved, tourism has become the leisure of our people, a good way to vacation. China’s booming tourism industry, tourism marketing is the development of the tourism industry important issues, this paper studies, analysis of China’s tourism marketing situation and existing problems, propose solutions to this problem, to explore the rational development of tourism marketing trends. Keywords: tourism, marketing, problems, solutions; trends The new century, China’s tourism industry from the new economic growth point to a new pillar industry, from the world’s largest country into the world tourism travel power. China’s tourism industry is in the boom period, has scored brilliant achievements in recent years, China’s tourism industry has entered an unprecedented era of great development. But also around the spectacular tourism development, tourism companies mushrooming, and they have to show their superiority and step up publicity, tried to attract tourists to form a fierce competition in tourism marketing, faced with this phenomenon, studies tourism marketing is necessary. I. Overview of China’s tourism market China’s tourism industry in the longer term to maintain an average annual growth rate of 7%, has become a new economic growth point of national economy, tourism and related industries led to the overall socio-economic development of China’s economic development has become a pillar industries. The concept of industry, starting from the supply side, production of the same type of products or services provided by a collection of units, while tourism is a demand-side to define the activities and industries, which is defined by the special nature of the tourism industry, so travel demand from the tourism industry is defined both in