On Chinas accession to the WTO deal with the challenges of college marketing strategy.docVIP

 PAGE \* MERGEFORMAT 38 On China’s accession to the WTO deal with the challenges of college marketing strategy [Abstract] accession to the WTO not only the world’s most advanced markets are facing the challenge of competition in the national education, but also for China’s education for a broader international market to create opportunities. China’s WTO accession deal with the challenges colleges and universities on the marketing, it should take the following strategic initiatives: efforts to open up the international education market; constantly improve the professional setting, efforts to improve the quality of teaching, the implementation of brand strategy; a flexible pricing strategy, promotion strategy and channel strategy, etc. do a good job recruitment publicity, graduation assignments, government public relations work, select the integration-type model, graft-type model, loosely based mode to promote and strengthen Sino-foreign cooperation in running schools, actively make use of two kinds of resources to tap the two markets, and continuously improve China’s colleges and universities international reputation and international competitiveness. WTO accession to China’s higher education has brought a rare opportunity, but also to institutions of higher education has posed a serious challenge. Colleges and universities respond to WTO challenges, the need of human resources, financial management, infrastructure, market access and other aspects to make strenuous efforts to implement the strategic readjustment. The marketing alone, China’s accession to the WTO deal with the challenges colleges and universities need to take strategic initiatives which do? 1, vigorously develop the international education market Accession to the WTO China’s education market is facing not only the world’s most advanced national education challenge of competition, but also for China’s education for a broader international market to create opportunities, mainly in the following