Olive - embarrassed back in time.doc

 PAGE \* MERGEFORMAT 21 Olive - embarrassed back in time May 28, 2003, a means has a cartoon of ‘Coptis sterilization’ commercials, in the China Central Television set of four sets, eight sets of prime-time turns to play, one of three generations of shampoo, hand washing, wash with ridicule suggest, the daily life of ordinary people’s homes, in the screen to life. Straightforward way to appeal to the product features an entirely new shocks. ‘Coptis sterilization’ is the Olive ‘plant faction’ new members, from the creative finishing, product development, formulation selection, trial, reporting batch, brand positioning, marketing plan to brand promotion, spent 20 days to complete, this internal The first raw materials from natural Chinese herbal medicine berberine day of the new products are regarded as Olive emerging from years of dismal period, want to make a comeback magic weapon. Olive’s in the ‘Olive’ brand plans to launch series of Picrorhiza sterilization, including hand-washing liquid, hand cream, shower gel, soap, shampoo, Cleanser, the Clean Air sterilization spray, car sterilization cleaning fluid and other products. This is not only reminiscent of 2001, the Olive to the concept of Iglesias family came back to India. Olive CEO Huang Qi in an interview, the words between the great expectations placed on Iglesias, and Iglesias talked about the unique technology. However, Iglesias listing more than a year, we in addition to advertisement in the Indian style to capture something about Iglesias atmosphere, the highly competitive marketplace, it is difficult to sniff out the slightest taste of smoke come. And Olive Iglesias prepared to take care of the two years of rest compared to the empty explosive sales have become a great contrast. Two years later, Olive has also started the business three brilliant feat of courage to keep on fighting and certainly worthy of expectations, but which should draw some lessons? Olive claimed that, after the ‘SARS’, the