OLAY display from the display rack to talk about the design.docVIP

 PAGE \* MERGEFORMAT 5 OLAY display from the display rack to talk about the design Display design, stimulate consumer desire to purchase a magic weapon On a number of fast moving consumer goods businesses, how to make their products stand out from the supermarket shelves to quickly attract consumers attention, in addition to product packaging, the Are there any other trick? Standard Products Co., Ltd. designer Mandy Ng pointed out that the eye-catching display of individuality and the highlight products designed to enhance the brand will be an important part of the overall image. However, in particular, display and design for an instant hit with consumers, improve product sales, which offer customers more profit? Mandy said, and product design must combine, will play the maximum designed efficiency. Display a clear and accurate nature of the product positioning, combined with consumer psychology and habits of customers to the most appropriate form of display products unique is the designer the greatest test. Intention of making - OLAY four-color light-emitting arc display rack Many companies will spend huge sums of money with star effect to promote new products, but how to ensure that the huge publicity expenditure is well spent then? Mandy mentioned that the use of other promotional aspect of advertising overall co-ordination with the stars, in order for the entire brand campaign better and more effective. She cited the recent proud of Standard Products Co., Ltd. - for the OLAY new set of skin care products to carry out the planned display of counter examples. When taking over the project, she has learned OLAY famous movie star Maggie Cheung as a new line of products spokesperson, is to play her unique temperament fashion to enhance brand positioning, brand onto this high-end skin care line. Therefore, in display design, must also be emphasis on strategy, not only to reach for the new brand positioning, but also with the least resources to rise to the