Olive-style - OTC marketing the initial stage.docVIP

 PAGE \* MERGEFORMAT 4 Olive-style - OTC marketing the initial stage Introduction: As the market continues to regulate medicine, China’s major pharmaceutical manufacturers competing in the OTC flashed their marketing tactics. There are many successes and a lot of shame, have encountered resistance to the constant practice of blind recovery of the market and so are all Bibi Yes. I experienced a big way to take the OTC market and not adhere to the road trip. I put forward a special representative of Chinese herbal medicines olive olive sub-type OTC marketing. Olive is an evergreen tree native to China. People will be olive referred to as “fruit of heaven.” Olive-type OTC marketing - “two small, middle” refers to the middle of the channel market, two refer to production enterprises. I insist that the channel strategy for victory, especially for some just entering the OTC marketing. Two small, small and sharp - to seize the key points Case: A company ready to cut into the OTC cold medicine market, pre-selected as a pilot in the Southwest market. To build teams, build team. Did not do a detailed budget on staffing, there is no specific analysis of market development plans southwest point. Personnel and costs are out of thin air Imagine the investment, resulting in the last 300 million less in annual sales. In the latter part of plans to invest the time, a province of the then province. junior officers have resigned, and finally no choice but to recover under the market. OTC route can not move on. two small, must be planned and strategic input. small and sharp, not to seize the key points are not recovered blindly into the market to reduce the suspension of doing it. The key point is sure to “tip”! Is the so-called money wisely. OTC professional personnel, requires time and the market continued to hone the training that is not an overnight thing. For just entering a cold market, non-professional team is a difficult task. Products in the market introdu