Olympic build-up number (I).docVIP

 PAGE \* MERGEFORMAT 33 Olympic build-up number (I) April 30, 2008, from the opening of the Beijing Olympic Games exactly 100 days. In fact, the Chinese market, public brand of ‘Olympic Games’ from the 2001 Beijing Olympic Games host city of the 2008 the day, it had already had begun. Olympic qualification competition sponsor, as well as around the start of the marketing strategy of the layout of the Olympic Games such as market entry and expansion, or the tactical level, the brand marketing, promotion and communication, has always been a hot media attention. Perhaps many people’s eyes, the Olympic marketing is the accumulation of large sums of money games. However, the 2008 Beijing Olympic Games is not just Lenovo, Haier, Samsung, Coca-Cola and other Olympic sponsors opportunities. With the Olympics approaching, the Olympic-related services industries, the strategic layout of the increasingly hectic pace, competition is heating up. The most obvious is due to go to Beijing to watch the Olympic Games and tourism-driven local hotels, shopping malls, retail and other sectors of the territory of the ‘great upheaval’. Beijing has naturally become the brand firepower Jigong point to explore the market. It is said that in 2007 and 2008 the increase in Beijing’s new shopping center, an area equivalent to 10 Xidan commercial area, in the past in order to Xidan and Wangfujing shopping center pattern is undergoing dramatic changes. Beijing’s Qianmen commercial street retro renovation has been completed and plans for business in May, which undoubtedly honored with the Olympic Games for China to enhance brand image, to the world Tim had a fire. Regardless of budget hotel or a hotel wealthy foreign investors are also stepping up in Beijing, staking their claims. 7 days hotel, Han Ting Hotel have to be in Beijing this year to increase the number of new stores. From the brand communication perspective, the Olympic sponsor and the non-Olympic sponsors dispute between the c