Olive oils marketing of recreational real way to talk about holiday sales.doc

 PAGE \* MERGEFORMAT 9 Olive oil’s marketing of recreational real way to talk about holiday sales Time pointer just points in December, businesses have started to horse feed soldiers, Li Ma, gearing up to eager. Christmas, New Year’s Day, Spring Festival, Lantern Festival ... ... the ensuing festival for merchants go all out effort and pull out all the stops against ‘golden age’ of the marketing battle, that is, ‘holiday sales’. Holidays during the festive season marketing refers to the use of consumer holiday spending psychology, the integrated use of advertising, marketing, sale, etc. of the site means to conduct product promotion activities for enhancing brand image at the same time, more aimed at directly improving product sales. In 2005, Liu Jack marketing consultants in Spain’s olive oil Leisure carried out for the major holiday marketing plan, and achieved impressive results. Leisure’s holiday marketing success stories, is both a summary of the performance of marketing over the past year, are preparing for the spring festival is also marketing the brand as an inspiration. In fact, the promotional activities during the holiday season is just a bullet in the marketing campaign, in order to receive holiday sales battle ‘to improve product sales force, enhance the brand image’ of the booty, a full range of combat readiness is the key. Only careful preparation firms, accounting for timing, geographical and human, can only bring good festivals this Road ‘customs’, have a multiplier effect. Guide consumption - consumers ‘enrollment’ strategy Although the olive oil in health care, food, cosmetic and so have the magic has long been accustomed to traditional cooking oil to buy olive oil of the common people may not be the ‘account’. However, it is clear: China’s holiday gifts is not level, the pattern though poor, but the total escape a word: to eat. Meanwhile, with the improvement of living standards, standards of ordinary Chinese people to eat right is no l